Verkäufer nennen Amazon’s Buy Box ‚Abusive‘. Jetzt Sie sind Suing

Recently, a group of sellers on Amazon have filed a lawsuit against the e-commerce giant, claiming that the company’s Buy Box feature is ‚abusive‘ and harms their ability to compete fairly on the platform.

The Buy Box is a key feature on Amazon that allows customers to easily add items to their shopping cart with just one click. However, the algorithm that determines which seller’s product appears in the Buy Box has been accused of favoring certain sellers over others, leading to unfair competition.

The sellers involved in the lawsuit allege that Amazon’s algorithm unfairly selects certain sellers to feature in the Buy Box, even if those sellers offer higher prices or lower quality products than other sellers. This, they claim, gives those sellers an unfair advantage and harms the ability of other sellers to make sales on the platform.

Amazon has denied these allegations, stating that their algorithm is designed to provide customers with the best possible shopping experience by offering competitive prices and high-quality products. The outcome of the lawsuit remains to be seen, but it has sparked a broader conversation about fairness and transparency on e-commerce platforms.